Finding purpose in the art you love…
I have been very fortunate to work in a field that I love: photography. Being a photographer and videographer has served me well over the years; it has given me a great deal of personal satisfaction as well as allowed for many professional opportunities. It has allowed me to create some very beautiful images.
That being said, maintaining the passion for it has not always been easy. Passion comes and goes and sometimes, we have to remind ourselves why we love our art. For photographers in particular, here are some ways that we can maintain passion for our art. They can apply however to many different art forms and passions.
Return to your original purpose.
For any artist of any medium, we often have to remind ourselves of the reason that we started creating art. For photographers, it is easy to come in contact with those times of monotony when we have to shoot images that don’t inspire us, just to make sure that we can pay the bills. When that happens, that is the time when it is necessary to remind yourself of the reason you started taking pictures in the first place. Was it because you love seeing art come to life? Was it because you enjoyed a customer’s satisfaction when they were happy with your images? Or maybe it was the editing process you enjoyed. Remind yourself of your initial motivations and it will cause you to stay focused and committed.
Pursue subjects that inspire you.
Many photographers lose themselves in the day to day business of photography, taking on clients and projects that do not inspire them. One of the most valuable things that you can do as a photographer is to hone in on your niche within the industry. Whether it is weddings or fashion, landscapes or surreal portraiture, finding out which area you like the most will motivate you to become the best you can be.
As you learn more about what type of photography you want to shoot, you will find that it is easier to do so many things: clients will be more apt to seek you out when you specialize in a specific area and you will also be motivated to learn small tips and tricks within your niche that will work to keep you both inspired and educated. Overall, finding a niche that you love will give you a passion to continue and will wake you up every morning with purpose and passion in your heart.
Passion will attract both customers and subjects to you.
In tandem with pursuing subjects that inspire you, it is important to remember that cultivating and keeping your passion will do nothing but attract customers and photo subjects to you. This is super important because not only does it keep your business sustainable, it allows room for a whole lot of creativity. Sharing photos and images that you are passionate about on your website and social media will show that you
Customers find their way to a photographer because they love the passion they exude, as well as the obvious expertise they should be sharing. If you not only protect your passion but cultivate it as well, you will be well on your way to succeeding in business and thus, continuing to cultivate your passion.
View yourself as a professional
Finally, one of the most important ways that you can develop passion in your life as a photographer is to treat yourself like a professional. If you honestly believe that photography is not a hobby for you and that this is a something that you want to do with the rest of your life, you have to treat it as such.
The move from amateur to professional does not happen when you earn a certain certificate or degree, it happens when you begin to take your craft seriously. When you call yourself a photographer, you will treat yourself as such. The expectations that come along with the title means that you will take pictures, you will read books on photography and you will do all of the things that a photographer does because that is WHO YOU ARE.
Any of these things, as well as a number of others, will help you sustain passion for both life and photography. If you practice them with all of your heart, you will find success and renewed, consistent, sustainable longevity.